Apple is good. In my commute by train I see lots of people listening to some kind of portal device. I see CD players, cassette players, phones with radios and a ton of Mp3 players. Nothing stands out more about all the players than those white ear bud head phones that come with iPods. I can spot iPod users a mile away without even seeing the device. What genius! A community instantly recognizable. What does this do for me ? As an iPod owner this makes me feel that I am part of this hip cool community and I am doing something right by using an iPod. If I were in the market for a Mp3 player it is obvious who has the market and which one i would want to buy. The crazy thing is that this is so subtle. Brilliant.