We head to Croatia for a couple weeks every summer to, well, do pretty much nothing. It's all about hanging out, going to the beach, eating, and trying like hell stay in the shade dodging the sun as it moves across the sky. Lot's of time to take in what's happening around the small village of Punat.

Earlier this summer the neighbors had to dig up the stone mosaic walkway in front of their house to lay new sewage lines. To replace the mosaic they called in a local mason, zidar in Croatian. The guy is specialized in masonry and it's obvious that he knows what he's doing - he brings only the tools he needs, mixes the right proportion of water to cement mix on the first go, fashions the stones with only a few whacks and slaps down the cement between the stones with amazing accuracy. He doesn't do much without purpose. It's art in action. He's good. In the process you'll get a few good stories about what's happening around the village.

His portfolio is the village. He comes recommended. There's no question that your expectations will be more than met. He's developed a brand for himself and promotes it with his work.

What's your specialty? What's your village? How's your brand? How do you prove that you're an artist and prospective employers will know what they're going to get?

The sun is moving in. Time to move . . .